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The Quiet Death of the Major Re-Launch
Wednesday, August 09, 2006
The Quiet Death of the Major Re-Launch

This is an excellent article by UI expert Jared Spool. His opinion if you've got an outdated website that desperately needs to be rebuilt from scratch? Don't do a complete re-launch. In other words, don't shock your existing audience by creating a whole new user experience. Continuous design improvements over time is a better solution.

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